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I’m Caleb, a multidisciplinary graphic designer with a passion for art direction with eight years of experience across agency, corporate, and freelance settings. I believe that successful graphic design lives at the intersection between art and communication and aim for that point in my process.

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Caleb Peters

Caldwell County Democratic Party

2017–2019

IDENTITY, SOCIAL MEDIA, WEB

CCDP was in dire need of a refreshed visual direction as they moved into the realm of social media. One of my first projects during my time there was to reboot their existing brand and create something still recongizeable—related and visually similar—as CCDP, which was rather well known in the community despite the political attitudes in that area. I refreshed their logo and provided them with some simple, easy-to-follow brand guidelines, as well as some templates and one-off graphics for use on social media.