Home

I’m Caleb, a multidisciplinary graphic designer with a passion for art direction with eight years of experience across agency, corporate, and freelance settings. I believe that successful graphic design lives at the intersection between art and communication and aim for that point in my process.

⑴ Home
⑵ Case Studies
⑶ Projects
⑷ Galleries

Information
Email
LinkedIn

Caleb Peters

Zelda Universe

Rebranding collaboration

2016

IDENTITY COLLAB W/ CONNOR STRICKLAND

In 2015, Zelda Universe was known for its visual direction, which featured a skeuomorphic website layout based on an ancient temple. A second direction began to emerge, however, as design standards shifted toward cleaner aesthetics, and we needed to create a logo that could serve as bridge between the old and the new.

A new vibrant, skeuomorphic shield was created for use on the stonework layout while a new, flat site design was developed. A flat and versatile mark was designed as well, and once the stone temple was done away with, the skeuomorphic shield would be taken down, leaving us with a far more modern direction to work with going forward.